Service design is a user centric and holistic approach that architects the tangible and intangible aspects that deliver delightful digital, non-digital, and omnichannel experiences. It also helps define back end systems, procedures, operations, and organisation structure to deliver the same.

The solution defines inter and intra interactions between stakeholders and systems across touchpoints to deliver a consistent experience. It also brings light on limitations and dependencies as well as unforeseen circumstances and potential unintended consequences while predefining preventive measures and mitigations strategies to ensure a streamlined and hassle free experience.